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Iceclimb, Royal Mail’s poultry apology, your brain going viral and this week’s bits and bytes

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Greenpeace Iceclimb: In what was an incredibly literal interpretation of the term PR stunt, six Greenpeace activists scaled London’s Shard building to raise awareness of the negative effects of drilling in the Arctic. The news quickly spread on via Twitter (that’s where I saw that The Shard was trending) and media outlets quickly picked it […]

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